This information is geared to help them better find the solution that they are looking for.Ī landing page is a single-page web property that hosts information regarding a certain topic, service, or promotion. This text can help the user to better understand what waits for them on your website, such as products, services, brands, locations, and more. A metadata title should be between 50 and 60 characters, including spaces, while metadata descriptions should be between 150 and 160 characters, including spaces. The more engaging, helpful and understandable a piece of keyword-driven content is, the more likely it is to help improve the rankings of your website in relatable search engine queries.Ĭommonly referred to as snippets, metadata titles and descriptions refer to the text that appears alongside your website in a google search. While keywords are an important part of any SEO strategy, it is imperative that they are used naturally and in a way that will benefit the reader. Keyword stuffing is exactly how it sounds, the overuse of keywords on a certain webpage or throughout a website. Companies will bid on certain keywords and make advertisements based on said keywords to be displayed at the top of a page on a search engine. Paid traffic refers to those who visit your website from an online advertisement. Organic traffic refers to those who find your website naturally through a search engine such as Google or Bing. By incorporating these words and phrases naturally and strategically, the chance of your website or certain webpages ranking higher within local search queries can be raised considerably, helping to effectively improve your rankings and reach. Using keywords within your digital marketing endeavours is a standard SEO practice that is widely used throughout digital marketing. Impressions refers to the number of times an advertisement is shown or a website is viewed by the target audience.Ī keyword is a word or phrase that your target audience uses within a search engine to find your services. Once a lead has been generated, it’s up to your business or company to successfully turn them into a conversion. They can act by signing up for emails, visiting a store or purchasing your services or products. A lead is often generated when they complete a form, connect via social media, respond to an email, or get in touch with your business or company through a digital platform, such as a landing page or webpage.Ī conversion is a lead that has taken action after interacting with your digital marketing platforms. Promote products and services, engage your audience, host contests, and keep your audience up-to-date on the latest news and changes regarding your brand.Ī lead is a prospective customer who has shown an interest in your brand, products or services. By marketing your brand through social media platforms, you present the opportunity for your current and potential audience to connect with you. Social media platforms, such as Facebook, Instagram and YouTube, provide your brand with an opportunity to communicate with your audience naturally and regularly. The higher your website ranks on a search engine results page, such as Google, the more traffic your website will typically generate. SEO stands for Search Engine Optimization, which is the processes and procedures that are utilized to help improve the rankings of your website in search queries. This could be a sign that your website is due for a refresh. If your homepage has a high bounce rate, it’s likely that it didn’t cater to their needs or wasn’t what they were looking for. The bounce rate refers to the percentage of visitors to a website who leave after viewing just one page. The higher the CTR, the more users visited a page. These links are often placed in emails, website content, advertisements, and the like. This refers to the percentage of users who clicked on and viewed a link. In this article, we take a closer look at 20 digital marketing terms and break them down one by one to help you gain a better understanding of what they mean.ĬTR stands for Click Through Rate. While it’s easy to get lost in the jargon of a specific industry, our experts at IMP Digital Marketing do their best to take the time to break down certain terms and other jargon that could be confusing to clients and other readers if they don’t understand what they mean. Whether you work with a digital marketing agency, for an agency or are new to the world of digital marketing altogether, there may be some terms that are unclear to you. MHRA 'IMP', All Acronyms, 2 November 2022, Bluebook All Acronyms, IMP (Nov. IMP, All Acronyms, viewed November 2, 2022, MLA All Acronyms. Retrieved November 2, 2022, from Chicago All Acronyms. Facebook Twitter Linkedin Quote Copy APA All Acronyms.
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